P1 -Unit 8: Business Communication Through Documentation

Unit 8 Business colloquy through Documentation Title Identify, using examples, the gets of pen channel conferences in four diametric handicraft contexts Written Business chats Introduction conjuring trick Lewis, as a business, was founded in 1864 when it was erect a shoponOxford Street, which expanded over the years to become the third largest retailer in the UK. John Lewis is a Public Limited Company, this style that anyone with the right capital groundwork buy (or sell) their shares inside the business, in differentiate to become a share-holder and receive dividends from profits.In addition, as a business, John Lewis sells unlike add-ons and has a variety of over 80,000 products ranging from clothes to furniture, in order to suit and cater to the take of any of their customers . Furtherto a greater extent, in this assignment I will be investigating the retailer John Lewis and its operations in order to determine examples of strong written business communications, w ith the use of documentation. Written Business Communications Effective communication deep down a business (John Lewis) is essential, in order to ensure their success and profitability.But Firstly, What is Communication? Communication corporation be defined as the exchange and flow of teaching and ideas from one person to another 2. This means that with appear communication, data or ideas cannot be utilized and no aspect of John Lewis can function properly. For example, if the economy segment cannot communicate with idiosyncratic stores therefore this means that John Lewis cant coordinate with the individual stores, in order to determine what new stock is needed at any particular time.This results in John Lewis being unable to restock their stores properly, meaning products not needed are delivered for example. As a result, John Lewis looses out on potential customers and repeat gross revenue, because consumers who wanted to purchase a specific product couldnt due to the stoc k unavailability, leading to a loss in potential sales, repeat sales and profits for the business in the short and long term. Secondly, communication within John Lewis happens in various different manners, such as written, verbal and electronic.However in this assignment we will only be discussing the written communication aspects of John Lewis. There are various written documentation which are communicated throughout arse Lewis. For example, letters, memos, text, faxes and emails are just some of the formal or informal communication methods apply by businesses in the modern age. A written business document is a way of getting a communicate across intern anyy and externally by employees or customers of John Lewis. There are various ship canal of written communication that are used by businesses.For example, depending of the situation an employee of john Lewis may need to spot their branch manager and the quickest, but maybe not the most formal way of doing so, would be by text ing them 3. Additionally, there are umpteen forms of written communication, such as agendas, e-mails, letters, memorandums, reports, notices and minutes. A written business document is used as a type of communication as it is seen as a more formal and professional way to communicate internally and externally within a business.Purposes of Written Communication Most businesses understand that communication is crucial for successful business operations. The ways we conduct our business activities is changing rapidly, as a result communication, especially written has become essential, in order to deliver messages and information to any aspect or individual within the business. As a result, if used successfully the purpose of written communication, in my opinion, is to deliver information, in order to coordinates and establish successful business activities.This leads to an increase sales, and an increase in the profit in the long term for John Lewis. The purpose leads to the crucial q uestion why do we use written communication? Written communication can be used in various ways, depending on the sender and manslayer of the information. For example, a manger will inform the owners or directors, by producing a written report telling them which products are selling better than others within a period of time. This form of written communication will be strictly professional and formal, communicate them close changes in the business and there actives.However if an employee wanted to inform another member of staff about other issues then they could just email or text them, meaning a simpler, reliable and effective written communication process. Furthermore, its not only the internal customers but also external consumers who can communicate in a written manner with john Lewis. For example, a customer would communicate in a written manner with john Lewis if they mystify a complaint with any aspect of the business such as a faulty product, leading to a customer having to email John Lewis regarding refilling of the product.In addition, a customer can also communicate with John Lewis because they have an inquiry to make regarding products or services provided by them. These are just some of the various reasons that customer make written enquires to John Lewis. Types of Written Communication Business Context Document Context(manager-employee or employee-costumer ) Purpose Formal Letter supplier to John Lewis, To make an appointment to see the manager about supply of raw materials needed to find the products in the production department of John Lewis. Formal Agendas Set out topics to be covered at a coming upon.An manger will send it to the employees he wants to come to the meeting Usually sent out before a meeting to all the people that are meant to attend and inform attendees Formal Reports Information, enquiry and analysis on a specific aspect of a business, Provides detail to help the businesses with decision making. So the purpose of this will be to inform an employee Formal Minutes of the meetings A record of what actually took bespeak at a meeting between manager and employees It also records who attended the meeting, what was discussed nd how long and when the meeting took place and to confirm meeting feedback Informal Memorandums They are mainly used for quick communication within a business, college to college They are short, simple information meant to get your message across within a business, to the receiver and its purpose is to inform a staff member of manager what is going to happen or needs to happen Formal Schedules Schedules are lists of planned activities or tasks that need to be completed and could be used between staff and managers It is almost like a plan for the business, which can come in many forms such as lists or timetables and it is used to instruct people what to do Informal Notices Important information on displays, or boards in order to inform employees or anyone associated with the business for example the marketing department and employees This is done in order to notify and display general information which should be accessible to all members of staff. The table above shows the various types of written communication methods, and their purposes. ConclusionIn conclusion I would state that this assignment has highlighted the grandeur of communication and especially the importance of written communication within John Lewis. Also I have discovered the various types of communication and why the different parties (such as customer, employees, suppliers) involved would use each method that suited their needs, as explained within the assignment. Bibliography 1. NW-Link http//www. nwlink. com/donclark/leader/leadcom. html Accessed on 24/09/2012 2. E-How http//www. ehow. co. uk/info_7785121_types-written-business-communication. html Accessed on 24/09/2012 3. E-How http//www. ehow. com/about_5563166_purpose-business-communication. html Accessed on 24/09/2012 4. John Lewis http//www. johnlewis. com/ Accessed on 24/09/2012